Looking to buy that loved one a shiny new present this year? If business growth happened over night, we could help you accomplish that by tomorrow morning. But in reality, if you’re a small or mid-size business owner, it might be time to start thinking about what you can do to get him or her an even better gift
next year at this time. With online
sales up 15% this holiday season, it’s more proof that selling through Digital channels is growing rapidly and is here to stay.
One of the most cost effective ways to increase online sales or generate more leads is through an effective SEO campaign that increases traffic to your website. With a higher volume of visitors and more qualified traffic, you can expect to see a substantial lift in sales or leads. How can you measure this? Through an effective, and successfully installed web analytics program such as Google Analytics. With expert help, Google Analytics can be an extremely valuable tool for quantifying business success and can help identify growth opportunities. It’s likely your competition is addressing this and so should you!
For those of you unfamiliar with the field, SEO stands for Search Engine Optimization. Simply put, SEO is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid search results. This complex process involves conducting extensive onsite and offsite optimizations to a website in order to increase organic search rankings across the major search engines. SEO should be thought of as a long-term investment that has a measurable return.
The evidence to support SEO’s importance for both B2B and B2C business is growing. According to a recent study by MerchantCircle/Reply.com, “SEO Is The Single Most Important Marketing Channel For Small to Mid Size Businesses.”
The question asked to SMB owners (80% of which were under 4 employees): “If you had to put all your marketing time and budget into only one channel, what would it be?” The list of choices included SEO, paid search, mobile, social and traditional media. Mixed Digital offers all of these solutions, but as you can see below, SEO beat everything else by a long shot.
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Paid Search is an extremely effective and rapid way for increasing sales and leads, but SEO has a lower cost and takes more time to see results. If you’re looking to buy that shiny new present this year, you should consider implementing a Paid Search campaign today. However, if you don’t have the budget to pay for what can sometimes be extremely costly clicks, you should consider starting with SEO. Traffic growth through SEO takes time to build due to the speed that the search engines work and other external factors.
At Mixed Digital, we believe in a partnership approach to digital marketing, working as more of an extension to your team than just a vendor. We only recommend the solutions that you can afford and that we anticipate will grow your business in the most cost-effective way. Our success is dependent upon yours. If you don’t have any presents under your tree, then neither do we!
For more information about our Digital solutions, including SEO and Paid Search, please visit the solutions section of our website: https://www.mixeddigital.com/strategy.
The post All I Want For Christmas is More Traffic To My Website! appeared first on Durham Digital Marketing Agency.
